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Engagement Labs' analysis looks at how personal care and beauty brands performed in consumer conversations.
December 19, 2017
By: Christine Esposito
Editor-in-Chief
In Engagement Labs' latest TotalSocial rankings of social influence among personal care and beauty brands in the US, Dove lost its number one spot after consumers criticized two of its marketing campaigns as insensitive. Meanwhile, Maybelline's hiring of its first male brand ambassador helped lift it into the top 10. The analysis looks at how each personal care and beauty brand has performed in consumer conversations over the last six months, compared to the company's previous ...
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